A small yet multidisciplinary and experienced team of professionals who share a common vision:

  • To support the creation of better products and services through an in-depth analysis of human behavior.
  • To leverage UX research in order to inform the design process and optimize the user experience.

We help companies to deeply understand users' & customers' experiences from beginning to end across multiple platforms and channels. 

Our DNA
Research oriented

We strongly support and apply UX (or user) research practices in the design process. To echo Hoa Loranger, “UX without user research is not UX”.

Data & methodology driven

We love mixed methods approach. That means we employ both quantitative and qualitative methods. We apply experimental process design for building superior products.

Users’ advocate

We begin with focus on humans and we end up with focus on humans. Technology is fascinating but it’s just the medium.

Our mantra

If you can not measure it, you can not improve it.
- Lord Kelvin, 1867
Our Values

We love simplicity
and elegance.

We ground our work on scientific
principles and rigor but we keep
flexibility.

We seek for the new
but we honor tradition.

Balance and integrity:
That’s who we are in life,
that’s who we are in business.

Our Team
Dr. Panagiotis Zaharias

Dr. Panagiotis Zaharias

Founder | Lead UX Researcher

Panagiotis started his career as an academic UX researcher pursuing a Ph.D. in the field of Human-Computer Interaction. He worked in several European research projects and after the successful completion of the Ph.D. degree, he started teaching in Universities in Greece and Cyprus. In parallel, he started to provide consulting services on UX Research & Design as a freelancer working with several companies and startups. He is a published author (70+ scientific papers and book chapters) and he has given talks and taught workshops on UX topics at academic & industry conferences around the world. He is also the organizer of the largest UX community in Greece, the so-called Athens UX Community.

Antonis Birmpas

Antonis Birmpas

Co-Founder | UX Researcher & Designer

Antonis Birmpas has worked for advertising agencies since 1999. In recent years he turned his interest in designing user interfaces for websites and applications. His main goal is to create products that serve both the client’s business plan and user’s needs thus creating memorable experiences for everyone. He loves it when aesthetic meets ergonomics.

David Dokic

David Dokic

Anthropologist | Ethnographer | UX Reseacher

David is an enthusiastic anthropologist with a great interest in information technologies. Research is his passion. He believes that every good solution must be grounded in a thorough understanding of the problem. His fieldwork experiences taught him that research is not only about getting to know other people's worldviews, but also about creatively utilizing that knowledge for the design of new services and products. 

Associate
Filippos Tsakiridis
Associate

Filippos Tsakiridis

UX Designer (NNg UX Certified) | UI Developer

Filippos is a Senior UX Designer (NNg UX Certified) & UI developer with more than 10 years of professional working experience on well established businesses and startups. He loves building intuitive products that solve real problems by using UX design methods and techniques. He is also skilled in handcrafting front end presentational code (html,css,js). His personal quote is “Life’s too short to build something nobody wants”.

Associate
Panos Koutsodimitropoulos
Associate

Panos Koutsodimitropoulos

Product Designer | Web Accessibility Consultant

Panos is a Senior User Experience Designer. He works in the design industry since 1995. He worked as a graphic designer from 1995 to 2000. Until 2008, he worked as a senior web designer for companies such as Cyberce, Actiglobe, IDEAL Group (IDEAL Systems and IDEAL Electronics - Toshiba). From 2008 until 2015, before his current role (Product Design & Continuous Improvement Supervisor), he worked for Greek Yellow Pages as a User Experience Team of One. At that time, he ran his studio and was hired for user experience design projects from companies such as Airtickets.gr, Rascal Advertising, Athens Technology Center (ATC).

Associate
John Tzortzopoulos
Associate

John Tzortzopoulos

Web Accessibility Consultant

John has studied Computer Science at Athens University of Economics and Business. He worked for two years as Product Coordinator for Greek Yellow Pages. Currently, he performs Web Accessibility Audits and evaluations employing technologies & tools that lead to better experiences for all. He believes that designers and developers should work together ensuring that nobody will be excluded from accessing web content and services.
 

Associate
Stefanos Zafeiropoulos
Associate

Stefanos Zafeiropoulos

UX Writer

Stefanos is a UX Writer and a linguist. A creative copywriter for most of his professional life, with many clients and successful campaigns to decorate his memory, 4 years ago he decided to step into a whole new world called "UX" and expand his knowledge. Ηis goal is to design words that bridge the gap between the human eye and the machine. A language that pleases the user while serving the product and the business needs.