Competing in the digital arena requires a deep understanding of customers and users’ emotional reactions. Empathy is the cornerstone of such a process:
Although hard to master, empathy is an innate quality of all humans. The good thing is that empathy is a skill that can be further developed.
In this workshop we present basic methods to understand and feel our customers and practice empathy through discussion, collaborative exercises and game-based learning approach with lots of fun.
Practically anyone who has a stake in a project (stakeholder)… in most of the cases:
Introduction – Goals and objectives of the seminar
The meaning of Empathy & Methods overview
A simple method to practice empathy: Empathy Mapping
Short break
Now let’s validate: Contextual inquiries, Interviews, Shadowing
Going deeper: Diary Studies
Pizza Break
Let’s play: The Empathy toy & Gamestorming methods
Closing
Panagiotis started his career as an academic UX researcher pursuing a Ph.D. in the field of Human-Computer Interaction. He worked on several European research projects and after the successful completion of the Ph.D. degree, he started teaching at Universities in Greece and Cyprus. In parallel, he started to provide consulting services on UX Research & Design as a freelancer working with several companies and startups. He is a published author (70+ scientific papers and book chapters) and he has given talks and taught workshops on UX topics at academic & industry conferences around the world. He is also the organizer of the first UX community in Greece, the so-called Athens UX Community. Recently he co-founded "The Scaffolders", an e-learning content design company.
Copies of slides, notes and resources
Pizza & drinks
Certification of attendance