eCommerce Accessibility - Through the eyes of a blind user

ecommerce accessibility through the eyes of a blind user - webinar
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Date: 
Thursday, May 18, 2023 - 18:00 to 19:00

Accessibility is important in the digital landscape not only from an ethical but also from a business perspective. Millions of users with disabilities demand to have access to digital platforms and services and they have also money to spend as consumers. So, what is going on with eCommerce accessibility? We celebrate Global Accessibility Awareness Day with a free webinar on this unique topic. 
 

In this workshop you will learn 
  • Why web accessibility matters for eCommerce customer engagement and loyalty
  • How screen readers work
  • Real-life examples of challenges faced by blind users and the impact on their shopping experience.
  • Key principles and guidelines for creating accessible eCommerce experiences
  • Overview of tools and resources for continuous accessibility improvement in eCommerce
Who will benefit 

Everyone involved in the management, design and development of eCommerce sites, apps and platforms 

Agenda 

1.     Introduction 

  • ·       Why web accessibility matters for eCommerce customer engagement and loyalty

2.     Screen Readers in eCommerce

  • ·       A deep dive into screen readers and their importance for blind eCommerce customers
  • ·       Comparison of popular screen readers: JAWS, NVDA, VoiceOver, and TalkBack

3.     Addressing Accessibility Barriers 

  • ·       Identifying accessibility barriers in product search, browsing, and checkout processes
  • ·       Real-life examples of challenges faced by blind users and the impact on their shopping experience.

4.     Best Practices for Accessible eCommerce 

  • ·       Key principles and guidelines for creating accessible eCommerce experiences
  • ·       Practical tips for implementing and maintaining web accessibility

5.     Tools and Resources 

  • ·       Overview of tools and resources for continuous accessibility improvement in eCommerce

6.     Q&A Session 

Trainer 
Nikos Apostolidis

Nikos Apostolidis

Web Accessibility Engineer | Head of Web Accessibility

Nikos is a software engineer with a special focus on Digital and Web Accessibility. His expertise spans more than 15 years in web accessibility evaluation and remediation.

Blind since birth, Nikos is himself a screen reader user. That gives him a unique perspective on how to overcome the barriers that prevent equal access for all on the web.

Nikos is a member of the International Association of Accessibility Professionals. Besides making the web a more accessible place, Nikos loves, plays, and composes music.

Fees Include 

This is a Free webinar