We are a multidisciplinary and experienced team of professionals who share a common vision:
- To support the creation of better digital products and services through an in-depth analysis of human behavior.
- To leverage UX Research and testing in order to inform the design process and optimize the user experience.
- To help build a more accessible digital ecosystem.
We help companies to deeply understand users' and customers' experiences from beginning to end across multiple platforms and channels.
We strongly support and apply UX (or user) research practices in the design process. To echo Hoa Loranger, “UX without user research is not UX”.
We love mixed methods approach. That means we employ both quantitative and qualitative methods. We apply experimental process design for building superior products.
We begin with focus on humans and we end up with focus on humans. Technology is fascinating but it’s just the medium.