UX Strategy

We partner with your team to help you setup the big picture: from comparing your product against the competitors to assess the experience design maturity of your company.

Methods & Techniques 
Competitors’ UX analysis
Customer Journey Mapping
UX measurement plan
UX strategy mapping workshop
Consulting (UX competency mapping, User-centered maturity, UX team & workflow)
The value for you

• Identify strengths and weaknesses of your product against competitors.
• Assess your organisation’s UX capabilities and competencies
• Setup UX metrics and KPIs and connect with business goals
• Plan your UX projects according to your company resources
• Create and manage your own UX team

UX Research & Testing

A. Foundational & Exploratory Research

Uncover your customer/user needs, motivations, and context of use to inform great design

Methods & Techniques 
User and Stakeholder Interviews
User personas
Ethnographic and Field Research
Contextual Inquiry
Customer Experience Journey Mapping
Sentiment analysis
Diary Studies
Surveys
Task Analysis
Lean UX Workshops
The value for you

• Learn who your users are, what they do, how they feel and think.
• Understand your users’ goals, needs & desires, experiences, and pain points
• Analyze the context in which your customers use your product  
• Identify the most critical touchpoints
• Map your customer experiences to support decision making

B. Evaluative Research

Test your products and improve your customers’ experience.

Methods & Techniques 
UX measurement plan
A/B Testing
Usability Testing (Onsite, Remote, Lab)
Benchmark UX evaluation | Comparative Usability Evaluation
UX expert review / Heuristic evaluation
Competitors’ UX Analysis
Data Analytics
Five seconds test
Desirability test
First Click Testing
Tree testing
Eye tracking studies
The value for you

• Identify the strengths and weaknesses of your product.
• Measure the UX quality of your product against the competitors’.
• Understand the effect of the design changes you make in your product.
• Evaluate your users’ experience when interacting with your product  
• Provide high quality information to your team.
• Provide data and a baseline to further improve your product.

UX Design

As authentic UXers we aim to support human interaction with a product; it is not just about visual design, we need design methods that reflect how people perceive reality and how they do things.

Methods & Techniques 
UX writing
Information Architecture | Card Sorting
User flow diagrams | Wireflows
Task models – task analysis
Sketching & Wireframing
User interface style guides
Prototyping (from low fidelity to high)
The value for you

• Build prototypes to simulate your final product and test in early stages togather important feedback and save development costs
• Build a visual language to engage your audience combining aestheticsand functionality, according to your brand values
• Create a brand voice making sure that it conveys the right message toyour users
• Design a user interface to flatten your users’ learning curve and thus have them interact with your product within a short time
• Provide a clear and self-explanatory navigation
• Differentiate and stand out from your competitors

Choose one of the following options and get to know how we can help you:

I need an engaging landing page for a project / idea i am working on
My product / service needs to be updated, redesign is definitely in order
I have an idea for a project and I need to make it happen
What can you do for my startup / small business?
I know my e-shop can do better, I just don't know how