There is no doubt that user interviews are one of the most popular, wanted, fruitful yet highly demanding product research methods. It is critical for every Product Manager/Owner, UX Researcher/Designer, and startupper to master it because it is an integral part of every single product development and design process.
We interview users to build empathy. We interview users before we even build our first prototypes or MVPs. We interview users at the end of each round of usability tests. We interview users iteratively because we design for them. But, how can we make the most out of our interviews?
The answer is “through thorough and systematic analysis”. Words used by our users are representations of their reality and way of thinking. No word should be left out during the text analysis. No facial expressions or even silences should be left out too.
We offer a 3-part online live course to help you do this effectively. After this course, you will be ready to level up your ability to design, conduct and analyze user interviews. Last but not least, you will be given the opportunity to work either individually or as a member of a team on realistic case studies.
- To create interview guides
- The fundamentals of intensive interviewing
- Best practices for good user interviews
- The fundamentals of thematic analysis
- How to conduct inductive thematic analysis
- How to conduct deductive thematic analysis
- How to present interview findings
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UX Researchers
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UX and Product Designers
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Product Managers
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Product Owners
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Chief Innovation Officers
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Startuppers
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Interviewing users: Tips and best practices
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Develop interview guides
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Practice an interview
1. Inductive Coding - Introduction
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The tradition of qualitative analysis
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Types of qualitative analysis
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Qualitative data
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Qualitative VS Quantitative analysis
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Data collection methods (emphasis on interviews)
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Sampling
2. Inductive Coding (Bottom-up coding)
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What is a code, a category, a theme?
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Defining and describing the coding process
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Inductive Vs Deductive coding
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The pre-coding work
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Performing inductive coding live
3. Practice
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Individual assignment
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Presenting and discussing the coding output (findings)
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Group work on inductive coding
Deductive Coding
1. Presenting & discussing group work
2. Deductive coding (top-down coding)
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The importance of prior research (desktop research)
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Performing deductive coding live
3. Practice
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Individual assignment
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Presenting and discussing the coding output (findings)
Vasileios Kalyvis
Vasilis is a seasoned mixed-method UX researcher with extensive experience working with international companies across the US, Malta, and beyond, delivering impactful insights that shape digital products. His expertise spans quantitative and qualitative methodologies, and he has great experience in product discovery and user segmentation. Vasilis has led research initiatives for well-known brands, optimizing experiences across industries such as resume-building platforms, online gaming, and retail among others.
- Course materials, slide deck & resources
- Certification of attendance