How to test content with users?

How to test content with users? _ Online course
Thursday, May 13, 2021 - 18:30 to Wednesday, May 26, 2021 - 20:30

You know Content is King. And when it comes to digital products and services it is the main ingredient for a good (or great) user experience. Content design is critical, and it is not only about writing copy but covers all the different types of content: text, image, video, sound.

But what about content testing? Do users understand it? How do they feel about it? Which words are the most effective?

Content testing is a research methodology to help you design content that really resonates with your users. Some techniques are more suitable for testing text & microcopy and some others can test all the types of content.

For this important topic, we offer a 3-part online course where we will present, discuss and practice some of the best content testing techniques. Special emphasis will be put on UX copy testing and A/B testing technique along with the description and analysis of experimentation methodology. This is a hands-on online course with many exercises and practical knowledge that you can apply to your own projects.

Please note: If you have additional questions specific to a particular project you're working on,  you can request a one-on-one consulting session after the completion of this course.

In this workshop you will learn 
  • A methodology for testing various types of content in 5 steps
  • How to run simple and effective techniques to test UX copy
  • How to design a strategy for the content optimization process.
  • How to prioritize your backlog of content design hypotheses and experiments.
  • How to interpret the test results and gather the proper insights
Who will benefit 
  • UX writers
  • Content designers /strategists 
  • Copywriters
  • UX and Product designers 
  • UX researchers
  • Product Managers
Day 1 - May 13 (18:30-20:30, ΕΕΤ)
  1. A methodology to test in 5 steps
  2. How to test UX writing? An overview of the main testing techniques
  • Do users understand context and vocabulary?
  • What are user feelings and reactions?

       3. Practice time

Day 2 - May 19 (18:30-20:30, ΕΕΤ)
  1. An easy and scalable experimentation/testing framework for content 
  2. Design hypotheses and A/B testing
  3. Practice time
    • Create a backlog of Content Design hypotheses
    • Prioritize Content Design hypotheses
Day 3 May 26 (18:30-20:30, ΕΕΤ)
  1. A/B testing - Demonstration with the use of real website property
    • How to set up an A/B test with the Google Optimize editor 
    • Review the results report -  interpretation and insights 
  2. Next steps
  3. Q and A
Stefanos Zafeiropoulos
UX Writer

Stefanos is a UX Writer and a linguist. A creative copywriter for most of his professional life, with many clients and successful campaigns to decorate his memory, 4 years ago he decided to step into a whole new world called "UX" and expand his knowledge. Ηis goal is to design words that bridge the gap between the human eye and the machine. A language that pleases the user while serving the product and the business needs.

Filippos Tsakiridis
UX Designer (NNg UX Certified) | UI Developer

Filippos is a Senior UX Designer (NNg UX Certified) & UI developer with more than 10 years of professional working experience on well established businesses and startups. He loves building intuitive products that solve real problems by using UX design methods and techniques. He is also skilled in handcrafting front end presentational code (html,css,js). His personal quote is “Life’s too short to build something nobody wants”.

Dr. Panagiotis Zaharias
Founder | Lead UX Researcher

Panagiotis started his career as an academic UX researcher pursuing a Ph.D. in the field of Human-Computer Interaction. He worked on several European research projects and after the successful completion of the Ph.D. degree, he started teaching at Universities in Greece and Cyprus. In parallel, he started to provide consulting services on UX Research & Design as a freelancer working with several companies and startups. He is a published author (70+ scientific papers and book chapters) and he has given talks and taught workshops on UX topics at academic & industry conferences around the world. He is also the organizer of the first UX community in Greece, the so-called Athens UX Community. Recently he co-founded "The Scaffolders", an e-learning content design company.

Fees Include 
  • Course materials, slide deck & resources 
  • Certification of attendance