Duration:
10 am - 1.30 pm
Location:
Impact Hub Athens
Saturday, February 23, 2019 - 00:00
Thriving in the digital arena requires a deep understanding of users' needs, emotions and overall behavior. This calls for an interdisciplinary approach that comprises "exotic" fields such as behavioral economics. It also calls for extra focus on the user onboarding flow, crucial to any digital product since it can captivate users from the first use.
In this UXProdigy course we present the “user first” UX writing checklist, behavioral economics tricks for better UX writing, tips for writing a great user onboarding experience and collaborative onboarding writing exercises.
In this workshop you will learn
- The standout UX writing checklist
- How an understanding of behavioral economics can benefit your UX writing
- How to activate and retain the users at onboarding
- How to write a great user onboarding experience through collaborative exercises
Who will benefit
- Copywriters
- UX designers
- Marketers
- Product managers / Project Managers
- Business owners/ Startuppers
Agenda
Introduction – Learning goals of the workshop
First things first: the standout UX writing checklist
Tactics of behavioral economics for better UX writing
Have them at Hello: 12 tips for writing a great user onboarding experience
Practice time – Onboarding UX writing exercises
Location:
Impact Hub Athens
Fees Include
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Copies of slides, notes and resources
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Certification of attendance
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Coffee, tea, cakes & cookies