Smart companies recognize that providing a good user experience for a product or service is an essential competitive advantage.
Being a User-Centered organization is becoming part of their overall business strategy. This requires:
• A systematic way to assess their experience design maturity and
• A simple plan to advance their UX strategy that can be adjusted to fit the overall business goals and objectives.
UX Maturity models provide a solid framework that analyzes the organization’s experience design maturity along a continuum and also provides a benchmark tool to compare with other companies.
We offer a course where we discuss and analyze your company’s maturity along a UX continuum and present some directions + practical tips on how to reach the next maturity level towards being a User-Centered organization.
